Simply sterling winston salem

Simply sterling winston salem DEFAULT


Seeing the evidence of another “wonderful shop” closing is always heartbreaking to consumers.  In this economy, providing beautiful, quality, one-of-a kind items at a reasonable price requires business owners to sometimes make those difficult choices.   Lea Church Brendle openly shares, “After sixteen years of being ‘Simply Sterling,’ the thought of not being able to maintain the business was a hard pill to swallow; yet, the chance to start over has been equally amazing and scary!  In considering this second opportunity, I had a vision of what I wanted it to look like.  Believe it or not, it is almost ‘spot on’ to that initial concept! It will always be a work in progress, but that is retail and life; and I love a creative project!  Most business owners will agree, it’s just in our blood; we are drawn to the insanity.  We just can’t help it.  Too often, the sacrifices &#; too many to name &#; come into question.  For those who are passionate about surviving, the journey is what matters most. Learning, growing, building relationships, being open, and willing to serve has always been very rewarding; so I am delighted to be back in the saddle!  I thank the community for such a warm welcome!”

Sterling Silver and MUCH More!

Staying true to her brand, you will definitely still find a large collection of sterling silver jewelry, along with a complement of unique jewelry lines of other “silver” metals such as pewter, stainless steel, and a variety of mixed metals, creating quite the journey of discovery for her customers.  Lea was also very pleased to be able to bring one of her favorite lines, Holly Lane Designs, back to her customers. This sterling silver line of Christian jewelry, made here in the USA, continues to inspire and witness to many. This line, like many others available in the store, is also available through her website or through her Facebook page.  For Lea, it was “one of my personal driving forces in reopening the store.  A longtime customer and friend recently reminded me how blessed I was; that through this Christian line, I can remind others that ‘His presence is the best present.’”

Simply Sterling & Company has built a brand and reputation for providing lovely accessories, especially in combinations, which include apparel, handbags, and lotions and potions. Some of the most time favored collections include:

  • Waxing Poetic Story-telling Pendants
  • HOBO Fine Leather Wallets & Handbags
  • Simon Sebbag Designs, from Israel
  • Lenny & Eva, handcrafted in the USA
  • Liquid Metal Collections, made in the USA
  • J & I Jewelry, made in Pennsylvania
  • Jenny Krauss Belts, encouraging Fair Trade
  • 3 Sisters Jackets, designed and created in Texas
  • Lucina K Jewelry, created and made in Florida

And some NEW favorite kids on the block:

  • Lily & Laura Bracelets, from Nepal (Thanks, Julianna!)
  • KJUN Stainless Steel Earrings, from Michigan
  • Robin & Leigh Guitar String Jewelry, out of Tennessee
  • Gleeful Peacock, whimsically handmade in Oklahoma
  • The Vintage Pearl, fine pewter jewelry made in the USA
  • INIS…Energy of the Sea Lotion… a personal favorite of Lea’s!

Customer Service – Without the Pressure!

Specialty stores offer wonderful customer service.  Enter the door of “Simply Sterling” with or without an idea in mind and Lea will be happy to assist you.  As a standing policy, Simply Sterling offers a pressure-free environment.  Lea shares, “I can’t tell you how many times I have encouraged a customer to walk away from a purchase or talked them into a lesser priced item to meet the message of the gift. My husband and I have a large family, so I understand how important it is not to exceed your ‘gift budget.’ The goal is not to have buyer’s remorse, but to rejoice in a wise purchase.”

Lea Church Brendle of Simply Sterling & Company considers this “second chance” a dream come true.  She shares, “I am so appreciative of our family, particularly my husband, Gray, and oldest daughter, Madison, for bringing the business back to life by the end of the summer.  It was perfect timing to be ready for this holiday season!  A truly special “shout out” to my good friend, Ann, owner of The Painted Frog, one of our neighbors in the center, as she has provided an ongoing, constant, uplifting spirit, as well as friendship!”

Simply Sterling & Company is truly back!  Whenever you are looking for something unique this holiday season, such as a silk scarf or a leather purse, custom rings or “sentiment” bracelets, Simply Sterling is much more than just your favorite jewelry store!  Please visit them in The Village at Robinhood in Winston-Salem or visit the store’s Facebook page to make the special individuals in your life sparkle and shine with smiles of appreciation.




Simply Sterling & CO in Winston Salem, NC Directions, Business Hours, Phone and Reviews
Robinhood Village Dr, Winston Salem, North Carolina (NC)       ()

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Simply Sterling & Company

Clothing Stores, Jewelry Stores



Business operations may be affected due to COVID Please contact the business directly to verify hours.

Most Recent Comments

  • March

    Friendly owner, wide selection, customer loyalty program, and reasonable prices for quality goods. What’s not to like about this local shop?

  • February

    Simply Sterling carries pretty items. I love their art. They always have interesting jewelry. They are a great place to grab a gift. They also host my favorite fairy hair sisters!

  • May

    Simply Sterling is absolutely a gem of a local boutique! They have such a wonderful and unique selection of clothing and gifts and their customer service is top-notch

More Comments(23)

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Salem winston simply sterling

Simply Sterling and Company
Robinhood Village Drive, Winston-Salem, North Carolina, United States

Three Peas in a PodSimply Sterling & Company

Simply Sterling & Company continues to be a pillar in the community of small business “retail therapy” for a bevy of women, providing them a cornucopia of temptation, like any boutique worth its weight should. We are so grateful for each of them, as well as the men in their lives that surprise them from time to time with a special gift from our store. Having now been in our new location at The Village at Robinhood for almost a year and a half, we have re-established ourselves in the community, adding to our following. I want each person who walks through our doors to immediately feel welcomed. We appreciate our customers; it’s not rocket science, we are nothing without them!

I am so thankful for the support of my family, friends and extended family of customers who have encouraged me to keep doing what I do best…just being me – the most unorganized, fly by the seat of her pants, late to and for everything control freak, who worries too much about her hair and what everyone else thinks of her. Then God says “you are the you I made and created, so just be you.” Nothing else to say except “thank you” for all that I am blessed with daily.

Simply Sterling & Company has been a blessing and an incredible outlet for me to use the gifts the Lord has given me. On occasion, you will find one, or maybe two, of my blessings with me at the store – my daughters, Madison and Natalie. They both have their gifts and are a continuous help and support. Madison, 20, and a junior at Davidson College, grew up during the Home Show era of Simply Sterling. She has seen her fair share of jewelry pricing and every other facet of the business side up close and personal. I believe that her years of hands-on experience and watchful eyes have shaped her, and me, in so many ways and helped her grow into the well-grounded, well-rounded young lady she is today. She is a pillar of level-headed strength and support to me on so many levels and continues to help with the store when school and life allow.

Her sister, Natalie, who is 11 and a sixth-grader at Jefferson Middle School, has not missed a beat in joining the Simply Sterling legacy. She loves helping at the store, and all the customers are amazed at how mature and well-poised she is, from the time she greets them and helps them find their purchases to when she checks them out and packages their items. She takes her job seriously and loves to be a part of “Mommy’s store.” Even more, she always anticipates our next store party as she thoroughly enjoys helping plan the event, and participating in the creation of the special treats which we hand-make to serve our guests! She is quite the little leader and creator. Both of them, on many occasions, have been called “Little Lea” which just makes my heart smile! I couldn’t be more proud! The three of us together, well, we are just three peas in a pod. They are so creative and social, with just enough quirk and sass to keep it fun – what a trio! I am so happy to be able to give them this early opportunity to learn valuable life skills. I think we all want to shine at what we do, but as C.S. Lewis said, “Don’t shine so others can see you. Shine so that, through you, others can see Him.” This would be my ongoing hope for myself, my daughters, the rest of our family and our humble establishment.

So, on any given day, except Sunday, you can stop in for a welcoming shopping experience. You will be smitten with warm, southern hospitality. Any passerby will be enthralled by our collection of jewelry, apparel, handbags, lotions and more! Whether you need something or not, the experience will leave your mind impressed and prepared for any upcoming special gift or that retail therapy that any woman who reads this knows is necessary from time to time – we’ve got you covered!

In case we haven’t had the pleasure of your company, we are located right off Robinhood Road at the intersection of Meadowlark, approximately miles from Silas Creek, in The Village at Robinhood Shopping Center. If nothing else, tell Siri that we are at Robinhood Village Drive, Winston-Salem, North Carolina , and she will promptly direct you. We are open Monday through Saturday from 10am-6pm. If you have more questions, just give us a call at P.S…there is plenty of parking, too!

Company NameSimply Sterling and Company
Business CategoryPrecious Metals
Address Robinhood Village Drive
North Carolina
United States
Year Established
Hours of OperationNA

Simply Sterling & Company

more than just your favorite jewelry store!

BBB Rating

BBB Rating and Accreditation information may be delayed up to a week.

Regular Hours
Mon - Sat:
Ever changing selection of jewelry, women's apparel, handbags, scarves, lotions, candles and many other ladies accessories.
Hobo Handbags, Holly Lane Designs, Inis, Lenny & Eva, Lisa Leonard Designs, Lucina K, Simon Sebbag, Visible Faith Designs, Waxing Poetic
Payment method
cash, all major credit cards
Intersection of Robinhood Road and Meadowlark in the Village at Robinhood Shopping Center
Gift Cards are Available.

Free Gift Wrap

Great Customer Service

Warm & Welcome Environment

Other Links

Boutique Items, Handbags, Jewelers, Women's Clothing


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